Jeffrey has over nearly 20 years of experience working with emerging tech, trends and talent. At Discovery he oversees virtual reality content development and programming. Prior to joining Discovery, Jeffrey consulted with VR studios VR Playhouse and SunnyBoy Entertainment, and he Executive Produced Lucy Walker’s VR short “A History of Cuban Dance” while head of innovations strategy at the start-up film studio Broad Green Pictures.
Previously, Jeffrey developed multi-platform experiential and content marketing programs for Fortune 500 companies such as Acura, American Express, Cadillac, Canon, Delta Air Lines and Starbucks both as a consultant and as Co-President and Head of Film at Gen Art, a tastemaker member organization dedicated to showcasing filmmakers, fashion designers, artists and musicians. He was the Director of the annual Gen Art Film Festival for over a decade. He began his career at Miramax Films and in trend research.