The EMERGING TRENDS report stems from a meeting with 25 Industry Leaders at Kaleidoscope’s First Look event held in September 2017. The Council discussed the trends seen in the Virtual and Augmented Reality industry over the past year, and it suggests guidelines and recommendations for creators and businesses working in the space to adopt for 2018.
While there are many different factors that will impact artists and studios working in immersive art & entertainment, we see four primary trends which will influence the industry over the next 12 to 24 months: professionalization of funding, longer form content, Location Based Entertainment (LBE), and Augmented Reality.
A passionate entrepreneur and marketer, Pieter Van Leugenhagen and his immersive media company Yondr is at the frontier of Virtual Reality marketing in Europe and the US. Yondr came about in 2014 when when Pieter and his co-founders Mathias Van Dosselaer and Dave Roox started taking notice of 360 VR videos around the internet. They realized that the logical step in marketing, and for their company, would be to step away from traditional linear marketing and embrace VR, an innovative new medium. Today, Pieter and Yondr are pushing Virtual Reality forward, both as an art form and as a business.
Yondr took off between 2014-2015, as every big brand was searching for something fresh and unprecedented. When in 2016 the business slowed down, Yondr re-grouped and positioned themselves as a solution driven marketing company, creating a workshop called VR Sprint, where the focus is on how VR can solve problems and help bring sustainable solutions for creating value in companies. “Every new project is always something different and innovative in VR” says Pieter.
Pieter is currently working on pushing the boundaries of VR further, in his personal mission to integrate VR and storytelling into companies, and with Yondr’s continual growth and development in the industry. Pieter’s hopes for 2018 are to further develop Yondr's partnership with Getty Images, to help companies find sustainable solutions to reach consumers, and to grow the VR community by launching a platform where developers can train themselves to become high-quality VR content creators.
Kaleidoscope and Inception Join Forces to Promote VR Creators
November 6th, 2017 – Tel Aviv, Israel & San Francisco, CA – Kaleidoscope and Inception today announced the launch of an exclusive channel featuring projects from top VR creators from the Kaleidoscope network, curated by Kaleidoscope founders Rene and Selena Pinnell.
Kaleidoscope, whose mission is to give independent VR creators and studios the resources they need to do great work, runs an invite-only community to help secure financing, distribution and exposure for premium VR content. Inception, a top VR creator and distributor recently funded by RTL Group, has a top cross-platform app and works with talents and publications including Pitchfork and Time Out, and has been working with creators since launch to distribute their content.
The Kaleidoscope channel will exist exclusively on the Inception app, and will be updated every week with new content from creators around the world. At launch, the channel will include works from Ben Outram, Sophie Ansel, and Nicholas Pittom.
“We believe that the best way to grow the VR market is to help get amazing content out there,” said Inception CEO Benny Arbel. “Although we create some content in-house, we’re hungry for more so we’re thrilled to be working with Kaleidoscope to help independent creators get their content distributed and marketed. With our best-in-class VR app and wide range of marketing capabilities, we’re excited to work with these creators to share their content with the world.”
"Kaleidoscope is excited to partner with Inception to help independent artists and studios showcase their groundbreaking VR projects to an international audience,” said René Pinnell, Kaleidoscope CEO. “The projects we curate represent some of the most innovative work being created for this new medium and we feel like Inception is one of the best platforms for artists to showcase their work."
In today’s political landscape, bigotry and the marginalization of certain groups of people has become more prevalent. With the Trump Administration’s targeting of Muslim nations, the racist sentiments are very present which has allowed for more racial stereotyping. This is the fuel behind Asad J. Malik’s new project Asad & Assad.
Asad & Assad is the first interactive Augmented Reality documentary created by Asad J. Malik. The project was inspired by Asad’s own inevitable connection with the Syrian President Bashar al-Assad for their near identical names. The documentary portrays a wide spectrum of socio-political experiences of people perceived as Muslim in the US, interviewed in a way that is reminiscent of airport interrogations and secondary screenings people like Asad have been through.
The AR format allows the viewer to deeply empathise with each character, as they appear to be in the same room. Asad says, “The project is designed in a way that each viewer has a completely unique experience of the narrative, depending on how they navigate through the stories- so maybe your interests lead you to spend more time with certain holograms.”
Last summer Asad released Holograms from Syria, a project which took images from war torn Syria and placed them in locations around the US. This project ignited a conversation about how we consume images of war. Asad & Assad began when Sundance Film Festival and Kaleidoscope took notice and encouraged the AR work Asad was doing. Asad & Assad has come a long way since, and now Asad and his team have secured a crucial partnership with DepthKit, which provides them with the volumetric capture technology they’re using to bring the holograms to life. Asad & Assad is now live on Kickstarter and is looking for your support!
Through this creative and strong voiced project, Asad addresses the important political and ethical subject of stereotyping, and allows the viewer to become a part of the conversation. Through his Kickstarter campaign, Asad’s goal is to bring these stories and individuals into the same room as the viewer and help break down the wall of bias plaguing our society.
We are pleased to announced the debut of Mind at War on Kaleidoscope. Mind at War is a series of interactive Virtual Reality paintings which tell the story of Scott England, a young US veteran, and his battle with PTSD.
We are pleased to announced the debut of Sergeant James on Kaleidoscope. Sergeant James is a 360°/VR Film by Alexandre Perez which tells the story of a relationship between a little boy and a nebulous presence hiding under his bed, embodied by the viewer.
We are pleased to announced the debut of Misfits on Kaleidoscope. Misfits is a five part 360 video documentary series that immerses the viewer in the lives of five extraordinary people who live on the fringes of society because of their physical appearance, unusual disabilities or being trans gender.
We are pleased to announce the debut of VR Painting No.001 on Kaleidoscope. Take a meditative journey through an ever-changing abstract world of light and color, where the viewer is free to fly/float wherever they wish, or simply sit and be. Each experience is unique to the individual and they can stay as long as they wish.
We are pleased to announced the debut of Dslcollection on Kaleidoscope. Dslcollection is an immersive collection of contemporary Chinese art which redefines the relationship between artwork and it's spectator by transporting us into a virtual museum.
We are pleased to announce the launch of AUGUST KNIGHTS on Kaleidoscope. August Knights is a procedural dungeon crawler created with miniatures for VR. The further into the dungeon you go, the rarer and more powerful the treasure is. However, if you die – you lose everything that you’re holding.
We are pleased to announce the launch of CORAL & I on Kaleidoscope. Coral & I is a visually rich animated piece, designed, modeled and animated entirely in virtual reality. The short film examines the impact that humans have on the environments around them and in turn evokes awareness of the impact nature has on us.
We are pleased to announce the debut of Asad & Assad on Kaleidoscope. Inspired by project creator Asad J. Malik’s own inevitable connection with the brutal Syrian president for their nearly identical names, Asad & Assad is an Augmented Reality interactive documentary that combines volumetric video and hand-drawn animation to capture the wide spectrum of perceived Muslim identities.
We are pleased to announce the launch of UTURN on Kaleidoscope. UTURN is a live action VR comedy that places the viewers in the middle of two intertwined stories, where they embody a female or a male character and can choose what scene to watch at any time. Only the scene being looked at can be heard through a unique spatial sound design. Whatever they miss might change their perspective on the overall story.
We are pleased to announce the launch of THE LONELINESS ANTHOLOGY on Kaleidoscope. The Loneliness Anthology is an ensemble character piece about solitude and despair, and the redemptive power of family. The project places the viewer with people in their solitude and then with their lovers, family and friends as they struggle to reach across the chasm.
We are pleased to announce the launch of STORM RIDERS on Kaleidoscope. Storm Riders is an immersive documentary shot in East London during the 2017 UK terror attacks. The film illuminates this dark chapter through the intimate experiences of two Muslim skate boarders - Chadnee and Farhana - two women of faith caught up in the cultural cross fire.
We are pleased to announce the launch of BLUE MOUNTAIN on Kaleidoscope. Blue Mountainis a musical and pictorial journey of beautiful soundscapes and fantastic nature that leads to a peaceful contemplation. Depending on which path the user takes, the surrounding environment is modified as he or she moves through space.
We are pleased to announce the debut of MANIFEST 99 on Kaleidoscope. Manifest 99is n ominous and eerie story about finding redemption in the afterlife. Set on a mysterious train inhabited by a murder of crows, you assist four travel companions on a journey to their final destination.
We are pleased to announce the launch of ETERNAL LANDSCAPE on Kaleidoscope. Eternal Landscapeis director Yang Yongliang’s very first work based in Virtual Reality, an immersive Chinese landscape that allows the audience to walk in wearing VR goggles, or to view in an immersive, multi-channel video projection.
We are pleased to announce the launch of SEQUENCED on Kaleidoscope. Sequenced is an episodic interactive adventure designed for virtual reality. Created with apelab’s revolutionary SpatialStories toolkit, the characters and the environment of Sequenced react to the user’s presence in each scene, allowing him to understand the various choices and points of view as the story move forwards.
We are pleased to announce the launch of CHHOGORI on Kaleidoscope. In Chhogori, experience an expedition to the top of one of the most dangerous places on Earth - Chhogori, the savage mountain known as K2.