CHAPITA sees Eran Amir direct an ambitious 360-degree storytelling experience. Using cinemagraphs and clonemotion technology and shooting with just one 6K resolution camera and a custom built camera rig – the first time that this technique and unique combination of technology has been used for VR. The immersive music video features acclaimed dancer Mimi Jeong in multiple choreographed dance moves, looping infinitely to the rhythm of the track, leading the viewer through a 360-degree narrative. Although the experience relies on a multitude of digital techniques, the aim was to create an in-camera feel with no cuts. Viewers find themselves in a vast, empty concrete warehouse, until a single dancer appears. Magically, more and more clones of the dancer are introduced, choreographed to tell the story of a broken romance. Soon the viewer is immersed in a riotously colorful army of elegant dancing clones performing in a 360 VR spectacle.