Pieter Van Leugenhagen is an all-round entrepreneur and marketer with a penchant for immersive experiences. As co-founder and Int. Growth Director at yondr, he spearheads virtual reality marketing in both Europe (Antwerp - Amsterdam - Ibiza) and the US (New York - Los Angeles). Yondr produces high-end 360° videos and virtual reality experiences across the globe, nurturing a growing community of VR creators worldwide.
Pieter is a true immersive marketing evangelist, and a visionary strategist at that. He’s been at the helm of virtual reality entrepreneurship since 2014, successfully venturing beyond the gimmick by pushing boundaries and forging strategic partnerships.
Prior to his VR endeavors, Pieter began his career at MTV and earned his stripes in PR and digital media. Before founding yondr in 2014, he had already built his successful digital agency commefort from scratch. His co-workers describe him as tenacious and empathic, with a great nose for solid business opportunities.
In recent years, he has helped the likes of Mercedes-Benz, Barco, L'Or Espresso, New Balance, Nike, Decathlon and countless others to turn virtual reality into a tangible and valuable business asset.