Matt Hermans is a young veteran of the film and advertising industry in Australia where he was born and raised. With a strong background in the technical aspects of visual effects developed while at FuelVFX, Alt and WETA he started The Electric Lens Company in 2016. Since then ELC has collaborated on a number of projects using their unique workflows designed to put the artist above the technology and decision making at the forefront of the process. In a short year they have exhibited their virtual reality experiences to thousands of people from Vivid @ Sydney Opera House to the North American International Auto Show. Matt has a vision of the ‘electric dream’ – that which aims to deepen the connection between the artist and the audience by engaging the mind to create its own art within.