Before focusing exclusively on interactive production, Justin McArdle started his career in film and television production as well as producing and directing several award-winning projects of his own. After graduating from Manchester Metropolitan University, where he specialized in interactive and broadcast media, Justin worked for a host of independent film and television production companies, including Ridley Scott Associates, the BBC, and ITV Studios. During his film producing and directing career, Justin produced the 1999 Giffoni award-winning short film, The Duke , and produced and directed 2002 Kino Film Festival winner, Function at the Junction. He also worked on a range of episodic drama, documentary, short form, feature film and interactive media projects. In 2004 Justin worked with the V2 music label to develop a series of interactive DVD products based around cult music genres, including Soul Function (2005).
In 2011, Justin relocated to Australia and established Frame Labs, an independent production company specialiZing in interactive media, virtual reality (VR) and augmented reality (AR). Since then he has produced Time Window (2013), an AR project and winner of a 2014 Western Australian State Heritage Award, the short film Factory 293 (2014), winner of three WASA awards for Best Editing, Best SFX, and Best Production Design, ANZAC Tom AR (2015), winner of an INCITE award, Diggers VR (2015), a 2017 VR Fest nominee, and Is Australia Racist? VR (2016) developed for SBS television. In addition to working with indigenous writer/director Tyson Mowarin and acclaimed VR artist Stuart Campbell on Thalu: The Buried VR, Justin is also developing Cavity VR with cult graphic novelist Justin Randall, a real-time virtual reality fantasy experience set in a dystopian world, where farmboys, girl shamans, demons, and giant worms battle to survive.