Founder and CEO of apelab, Emilie graduated from her Master’s degree in Media Design in 2012. Her field of research focuses on narrative experiences that push the boundaries between the physical and the virtual world, inventing innovative experiences using advanced interaction technologies. Searching for narrative grammars for new media has been Emilie’s expertise for the past 8 years. She worked on projects involving VR technologies, augmented reality, facial motion capture and more, which have been showcased around the world.
Emilie leads the apelab team on both creative and strategic levels. She ensures how to develop original content efficiently alongside proprietary tools. At a time when a major turning point in the way we live the digital world is inevitable, she is one of the pioneers who are shaping new languages for future generations.
With a background in sales management, Henningfeld has been highly successful in both building independent brands as well as maintaining category leaders across highly competitive landscapes. Strategic introduction of new products to the marketplace, expanding distribution, managing complex projects, and cultivating brand awareness are all strengths, but his true passion lies in creating compelling visuals.
Samantha Gorman is a writer, artist, curator and educator. With Danny Cannizzaro she founded the studio Tender Claws. Cannizzaro and Gorman’s first release as Tender Claws was the hybrid film/game/novel app PRY. PRY was selected by Apple as one of the 25 best apps of 2015 and was a Future of Storytelling Prize finalist and IGF finalist for “Excellence in Narrative”. Tender Claws' recent project “Virtual, Virtual Reality” won the Google Play Award for Best VR experience and draws on her eight year experience developing VR at Brown University’s CAVE. Samantha holds a MFA from Brown University in Writing for Digital Media and has taught at Brown University and the Rhode Island School of Design. In addition to running Tender Claws, Samantha is a Ph.D. research fellow in Media Arts and Practice specializing in VR at USC’s School of Cinematic Arts.
Danny Cannizzaro is a coder, animator, interaction designer, and visual artist. With Samantha Gorman he founded the studio Tender Claws (tenderclaws.com). Tender Claws’ first release, PRY, was a hybrid cinema/book app named one of Apple’s Best Apps of 2015 and was a Future of Storytelling Prize finalist. In March 2017, Tender Claws released “Virtual Virtual Reality” (V-VR) with support from Daydream VR. V-VR recently won the Google Play Award for Best VR experience. Danny holds a MFA from UC San Diego in Visual Arts and has worked as an Art Director and Creative Director on Projects for Google, Facebook, and Kanye West.
Maria has a unique background both on product and interaction design. During her Master’s Degree, she specialized on creating seamless interactivity blending tangible interfaces with digital content. Maria’s research is focused on finding innovative interaction adapted to emerging technologies.
After studying in renowned design schools in Switzerland (Ecal, HEAD), she co-founded apelab in 2014. For more than two years she also worked in the field of robotics at EPFL (Swiss Polytechnic School), creating augmented reality interfaces for educational robots.At apelab, Maria leads the user experience design and works on the creation of new tools and original content, crafting the grammar for virtual and augmented reality.
Entrepreneur and co-founder of apelab, Michael holds a Bachelor’s degree in Computer Science and a Master’s degree in Media Design. After working on computer science for five years, Michael worked on innovative gameplays using advanced interaction technologies during his Master studies.
Currently technical director at apelab, Mike is responsible for the programming team but also works along with the creative team, designing all productions carried out by the studio. More specifically, he leads the development of the proprietary tools of the Spatial Stories platform, designed to optimize the workflow between designers, writers and engineers within virtual and augmented reality productions.
A talented Illustrator and interaction designer, Sylvain founded apelab in 2014 out of passion for new media, gaming and interactivity during the last year of his master’s degree in Media Design. He is an expert on telling stories in an interactive way, letting the users have an influence on compelling narratives.
After working in the field of animation and illustration, in 2013 Sylvain designed an interactive comic book on 360° for iPad, which later translated naturally for VR and ultimately became apelab’s first animated series Sequenced. Sylvain leads the studio’s art teams and validates productions visual quality, he is also in charge of the creative design of apelab’s tools SpatialStories Studio. He gives lecture on good practice in designing for virtual reality at prestigious shows and exhibitions around the world.
Kel O’Neill and Eline Jongsma are Jongsma + O'Neill, a Dutch-American creative team working at the intersection of documentary film, art and technology. They created PBS/POV Digital's Emmy-nominated, Webby-honored interactive documentary Empire (New York Film Festival 2013, IDFA DocLab 2014), and were the winners of the inaugural Tim Hetherington Visionary Award for their virtual reality documentary The Ark (Tribeca Film Festival 2016). They speak frequently about the future of media at events like SXSW, MIT Hacking Arts Festival and Magnum’s Photography Expanded Symposium, and work as journalists and commentators for European and American outlets including Vice, VPRO, The Correspondent, The Creators Project and PBS.org.